That, of course, could be paired with an actual image for greater effect, as in this otter tweet. Emojis or even words could be combined into blocks of text or emojis to create a visual impact. This includes vertically aligned tweets that cause users to notice you (as they may need several flicks of the finger just to scroll through your tweet). Some Twitter users have already used the longer character count to make word art or emoji art out of their tweets. That would be particularly great for, say, a business who serves both English- and Spanish-speaking clientele. Social Media Today points out the extra space could be used to share bilingual tweets. There are many more 280-character options, of course. With 280 characters you could write tweets that are 40 or even 50 words - that’s almost the whole above paragraph, in a tweet. Dig into your marketing swipe file for longer formulas. With more space, businesses may revive the older copywriting practice. Kevan Lee at Buffer crafted one of the best Twitter copywriting guides in 2014, covering more than two dozen formulas and giving examples of how most could be condensed down to less than 140 characters.īut that was before you had space to dig into a marketing message through an Attention – Interest – Desire – Action or Features – Advantages – Benefits blueprint. With twice as many characters to work with, it might be time to review your copywriting formulas. Auto dealers could feature URLs for sedans and SUVs. Retailers could have his and her sales links. Restaurants could share links for both the dinner and the happy hour menus. This has wider implications for other industries as well. Now, a tweet could conceivably target both audiences, and leads would self-sort themselves into the appropriate lead channel, depending on which URL they followed. And considering that a couple of URLs will no longer kill your character count, it’s worth testing out.įor instance, say you’re a mortgage lender with separate landing pages for your home purchase leads and your refinance leads. It’s never wise to have too many calls-to-action in a piece of marketing - and every link in a tweet is a CTA - however, there are ways that this could work. Consider ways that basic text styles could be combined with line breaks to create a hierarchy of your marketing messaging - all in 280 characters.

Still, marketers could get even more creative. With extra characters to spare, there’s little reason NOT to break up longer tweets with paragraph breaks, as NatGeo presenter Brian Bushwood pointed out. Twitter has no special formatting for text posts, but that doesn’t mean you can’t get creative. So, how can you drive clicks and sales with twice as many characters? Let’s take a look at a few ideas. Now, all those perks continue, with users getting an additional 140 characters per tweet. As others have noted, this is Twitter’s second major product change in the last 12 months - in September 2016, the brand removed character limits for photos, quoted tweets, GIFs, videos, and polls included in standard-length tweets.

Twitter has made strides toward profitability in recent months. It’s easy to see how regular users could have fun with double the character count, but less obvious how social media marketing professionals can benefit. After testing the new feature in September, social media giant Twitter has rolled out 280-character tweets to nearly all users on November 7.

Twitter for mac 280 characters